Thursday, September 11, 2025
spot_img

Cinema now just a product: Shekhar Kapur

Date:

Share post:

spot_imgspot_img

New Delhi: Acclaimed filmmaker Shekhar Kapur hasn’t directed a Hindi film since Bandit Queen in 1994, and he blames the increased focus on marketing cinema as a product for it.

“Why don’t I make another film? Because creativity is a deeply intimate act which nowadays arrogance of finance thinks they know everything about. More money is now going into marketing than ever. Films are treated as product not creative work,” Kapur posted on micro-blogging site Twitter.

“It’s all about money. How can you take a cinema seriously where the most important selling point is which heroine is doing an item number? Cinema now is merely a product,” he added.

Kapur is known for films like Masoom and Mr. India and then he moved to Hollywood and directed movies like Elizabeth, The Four Feathers and Elizabeth: The Golden Age.

For a long time, he has been working on a film called Paani, which will focus on the issue of water wars. (IANS)

spot_imgspot_img

Related articles

BTC polls: BJP leaders address series of election rallies 

GUWAHATI, Sept. 11: Senior BJP leaders on Thursday campaigned for the party ahead of the Bodoland Territorial Council...

Havoc in Himalayan nation: Political uncertainty continues to grip Nepal

New Delhi, Sep 11: Uncertainty continued in Nepal over the appointment of an interim Prime Minister, with Gen...

SC reserves decision on Presidential reference regarding timelines for gubernatorial actions

New Delhi, Sep 11: The Supreme Court on Thursday reserved its decision on the reference made by the...

UPI transaction limit raised to Rs 10 lakh for P2M payment from Sep 15

New Delhi, Sep 11: The National Payments Corporation of India (NPCI) on Thursday announced a major revision in...