Sunday, December 15, 2024
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‘Bollywood is India’s biggest cultural entertainment export’

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Indian music has amassed global recognition largely due to Bollywood as it has become an enduring part of Hindi filmdom. Calling Bollywood the “biggest cultural entertaining export”, Grammy-nominated DJ and producer Paul van Dyk says he wants to make a Bollywood video replete with dance and celebration.

“The biggest cultural entertaining export is Bollywood and this is what people everywhere know. At some point, I would really like to do a Bollywood video,” Dyk, who hails from Germa-ny, told IANS, on the side-lines of Vh1 Supersonic 2014 held on the shores of the Candolim beach here recently

“I really like the whole idea with the funny dancing. To you it is cultural but to me it is funny,” he added.Dyk, who has won numerous international awards for a wide range of activities like Landesver-dienstorden and Mixmag’s Man of the Year accolade, says his music is not backed by any marketing strategies.

“To me it is about art, it is about entertaining people, putting melodies in and putting catchy things in. My music is not combined by marketing issues. It is combined by artists, thoughts and feeling,” the artist said.

Indian music has only grown big with time. But Dyk says being an outsider, he is not in a right position to comment on the evolution of Indian music.

“It is always difficult for me to kind of like see overseas as I come like once or twice a year to festivals. I can only see and talk about the response that I get when I play and it is absolutely phenomenal.

“I also have to say that when I came many years ago, it was the same. People welcomed me and were excited about the music and they were up for it. So I can only assume that the club culture that is surrounding the festival is very healthy,” he said.

With albums like “45 RPM” (1994), “Seven Ways” (1996), “Out There And Back” (2000), as well as the Grammy nominated “Reflections” (2003) to his credit, Dyk says exper-iences of life find a vestibule in his music.(IANS)

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