Digital literacy is all you need

By Ranjan K Baruah

Digital marketing has become common nowadays. Well, the most essential knowledge needed to be associated with this field is knowledge about technology.
Initial knowledge should be digital literacy. Anyone who is an expert in internet may get involved in digital marketing. There are short-term courses designed for digital marketing.
Digital media is so pervasive that consumers have access to information any time and any place they want it.
Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalised and relevant, and offers tailored to their needs and preferences.
We need to know some of the key words connected with digital marketing.
In this regard mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalised information that promotes goods, services and ideas.
We are also familiar with many online portals engaged in trade and commerce. Many of us buy online and order items through internet. There are sites like Amazon and others.
Online sites have more or less all products and customers can easily buy those products using mobile phones or laptops or computers. Apart from buying on digital platform we may market our products.
For getting involved in digital marketing what we need is our website, Blog post, Infographic, Interactive tools, social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.), earned online coverage (PR, social media, and reviews), online brochures and look books, branding assets (logos, fonts, etc.). It is not difficult to be a digital marketing professional. Anyone may start with the social media tools.
As most of us are using Facebook so this tool can be used to be digital marketing professionals. One may learn more about the Facebook family of apps and services with Facebook blueprint. Lots can be learned from Facebook blueprint.
There are many other online courses related to digital marketing.
The digital marketing industry in India is spread to almost all the business sectors. Some of the applications of e-marketing are shopping and order tracking, online banking, payment systems and content management.
The power of digital marketing allows geophysical barriers to disappear making all consumers and businesses on earth potential customers and suppliers.
Technology has provided us the platform and now it is up to us how we make best use of them. Any individual from Arunachal Pradesh may get involved in this provided he or she equipped with technology like use of internet.
Local products can be sold through digital branding and marketing.
We should not only look at buying goods through online shopping but we should also try and promote our local products through digital marketing. There are ample opportunities and it is up to us how we make best use of it.

(Ranjan K Baruah is a career mentor and he can be reached at 8473943734 or [email protected] for any career related queries)