Friday, January 24, 2025
spot_img

IPL viewership up by 28% compared to last year: BARC report

Date:

Share post:

spot_img
spot_img

NEW DELHI: The 13th edition of Indian Premier League (IPL) is garnerinng more viewership than its previous season, according to data released by Broadcast Audience Research Council (BARC) India.

“The IPL was a blessing to all those who wanted something from the ‘old normal’. The viewership of the IPL has increased from last season, as the data shows,” BARCIndia have informed in s tweet.

Data provided by BARC shows IPL 13 registered 7 billion viewing minutes for the first 41 matches aired across 21 channels, which is 28 per cent higher as compared to IPL 12 at the same stage. IPL 12 had got 5.5 billion viewing minutes for 44 matches aired across 24 channels.

The data also showed that performance per match of IPL 13 is higher than the last season. The cume reach of IPL 13 for 41 matches was 108 million, 11 per cent higher than IPL 12. Earlier, it had registered 98 million of cume reach.

Some netizens felt that Covid-19 had a role to play in the viewership change.

“Nobody can watch on the stadium, so its ultimate everyone can watch only on TV. So it’s obvious the number of view will be higher.. you must thanks to COVID 19 lockdown. Its played major part,” one wrote.

Another wrote: “It helps that audience is ‘locked down’ in front of TV, without access to other live entertainment.”

IPL 2020 is being hosted in UAE this year, from September 19 to November 10.

spot_img
spot_img

Related articles

BSF declares ‘Ops Alert’ along Indo-Bangladesh Border ahead of R-Day

Kolkata, Jan 23: The Eastern Command of the Border Security Force (BSF) has commenced 'Ops Alert' along the...

Micheal Martin confirmed as new Irish Prime Minister

London, Jan 23: Fianna Fail leader Micheal Martin has been confirmed as the new Irish Prime Minister after...

LoP Rahul Gandhi faces Bengal’s ire for mentioning Netaji’s date of death in social media post

Kolkata, Jan 23:  Leader of Opposition (LoP) in the Lok Sabha, Rahul Gandhi on Thursday faced criticism from...

South Africa expresses concern over US announcement to withdraw from Paris Agreement

Johannesburg, Jan 23: South Africa has expressed "profound regret" over the US decision to withdraw from the Paris...