By Our Reporter
SHILLONG, Dec 5: Concerts have become Shillong’s newest cultural phenomenon, with international artists like Bryan Adams, Afrojack, BLUE, and Ed Sheeran adding to the city’s allure. While this influx of musicians boosts Shillong’s reputation as a global music hub, locals and netizens question the accessibility and intent behind these events.
The recent Cherry Blossom Festival exemplifies this concern. Tickets sold out online, often at inflated prices, just days before the event. Ironically, unofficial sources resold tickets at significantly cheaper rates closer to the festival. A similar trend is evident with the upcoming Spoken Fest, promoted as Asia’s largest spoken word festival. Initially priced at Rs 1,000 or more, ticket rates have now dropped to Rs 499.
For many young attendees, the fear of missing out (FOMO) outweighs the actual performances. “It’s no longer just about the music or art; it’s about being there, posting pictures, and showing you’re part of it,” says a college student from Laitumkhrah. “Social media makes it irresistible.”
However, not everyone shares the excitement. Dawan, a student from St. Edmund’s, feels sidelined. “These festivals cater to tourists, not locals. The pricing shows they’re about profits, not community.”
This shift isn’t limited to festivals. Recent infrastructural developments, including a new five-star hotel, target high-end tourists and corporate conferences. While officials tout these changes as economic progress, some locals feel excluded.
“The festivals bring tourists and revenue, but what about us?” asks a young professional. “Most locals can’t afford tickets or luxury hotels. It’s like Shillong is being sold off.”
The influx of tourists has boosted Meghalaya’s visibility, with official data showing increased footfalls. Yet, social media paints a mixed picture. “Need a concert loan ASAP,” jokes one netizen, while another quips, “Tourism department should offer ticket subsidies.”
Posts like “Selling my kidney for next year’s events” highlight growing frustration over festival costs. Others see the bright side. “These festivals bring jobs, exposure, and money,” argues an NEHU student. “It’s not perfect, but Shillong’s on the map now. Maybe this is the price of growth.”
The FOMO culture, driven by Instagram-worthy moments, has turned events into commercial enterprises. “Organizers exploit our fear of being left out,” says Ibashisha, a postgraduate student. “They inflate prices, then slash them to create urgency. It’s all about profits.”
Shillong’s reputation as a music hub grows, balancing tourist appeal with local inclusion becomes crucial. The city’s newfound spotlight offers opportunities but risks alienating residents. For now, FOMO drives the buzz, but whether it will benefit everyone remains uncertain.