SHILLONG, Jan 25: IIM Shillong hosted the fourth edition of its flagship International Marketing Conference (iMarC IV) under the theme ‘Bridging the Gap Between Marketing Theory and Practice: Infusion, Inclusion, and Integration’.
According to a statement here, the event brought together leading marketing scholars and industry professionals from across the globe.
Held from January 21 to 24 , the four-day conference served as a dynamic platform for intellectual exchange, featuring 136 research paper presentations from five countries. Out of 219 submissions—21 full papers and 198 abstracts—154 were selected and organised into thematic tracks addressing key challenges and innovations in marketing. Around 150 participants attended the event.
Workshops were a major highlight of iMarC IV, equipping participants with advanced research tools and methodologies.
With 25 technical sessions, multiple keynote addresses, and in-depth discussions on topics such as marketing technology, sustainability, and omni-channel innovation, iMarC IV facilitated valuable collaboration between academia and industry.
