By Our Reporter
SHILLONG, Aug 2: Bajaj Finance Ltd. on Friday organised its financial literacy programme, titled ‘Arthsutra Samvad’, in Shillong, Meghalaya. The pan-India initiative aims to advance financial inclusion across villages and underbanked areas in India’s hinterland.
Arthsutra Samvad is being implemented under the Reserve Bank of India’s initiative to enhance financial literacy and awareness. It focuses on promoting financial discipline, awareness of online frauds, and good practices in money management.
Addressing the media, Dr Utpal Kumar De, Professor in the Department of Economics at North-Eastern Hill University, said, “Gone are the days when poor or middle-income individuals, especially in rural areas, used to keep their monetary savings under mattresses or in hidden pots for security or precautionary purposes—such practices no longer preserve the value of money. In today’s digital era, banking services offer secure and efficient avenues for growing one’s hard-earned income. To safeguard their future against unforeseen circumstances, people should access insurance services provided by legally recognised financial institutions. Proper budgeting is essential for spending wisely and securing a better financial future. Furthermore, financial literacy empowers individuals to make informed decisions, grow personal wealth, and contribute meaningfully to the country’s economic development.”
As part of its multi-pronged approach, Arthsutra Samvad also places strong emphasis on cyber fraud awareness.
Speaking on the topic, Pankaj Kumar Rasgania, Superintendent of Police, Cyber Meghalaya, Shillong, said, “In an age where financial opportunity and digital risk walk hand in hand, awareness is the strongest currency. Citizens must exercise caution before clicking links or downloading apps from unknown sources, as these can lead to device breaches and financial loss. Cyber fraud does not discriminate—it can strike anyone. Timely reporting via helpline 1930, the NCRP portal, or nearby police stations is essential during the critical ‘Golden Hour.’ Fraudsters prey on technological ignorance and human greed, promising rapid wealth or impersonating officials to steal sensitive data. Let us verify every digital interaction, install only trusted apps, and guard ourselves against scams like digital arrests, WhatsApp hacking, and investment frauds. Financial literacy and cyber awareness are not just personal shields—they are pillars of a safe and thriving economy. Stay informed. Stay secure.”
Speaking on the occasion, Lajiedlang Basaiawmoit, District Mission Manager at the Meghalaya State Rural Livelihoods Society, East Khasi Hills, highlighted various government programmes aimed at empowering rural communities.
She said, “The Livelihood Programme helps people learn smart ways to manage their money. It teaches them how to save, budget, and use banks and insurance to protect their future. When people understand their finances, they can make better choices and build a more secure life for themselves and their families.”
