NEW DELHI, Aug 27: India’s e-commerce industry is expected to grow by 20-25% annually, generating over Rs 1.15 lakh crore in gross merchandise value this festive season, according to a report by Redseer Strategy Consultants.
The growth is driven by repo rate cuts, increased disposable income, rural affluence, and pent-up demand across categories like fashion, home goods, and appliances. (IANS)
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