Chennai: Spurning the attractive incentives offered by multi-national cola companies, nearly 70 per cent of members of Tamil Nadu Vanigar Sangangalin Peramaippu (TNVSP) have stopped selling Coca Cola and Pepsi brands, a top leader of the trader’s organisation said.
The TNVSP, an umbrella organisation of around 6,000 traders’ associations with membership of around 15 lakh across the state, in January called upon its members to boycott the two foreign cola brands and urged them to promote fresh juice and drinks made by Indian companies.
“The shopkeepers are being offered three or five crates free for every 10 crates of foreign colas bought. Nevertheless, nearly 70 per cent of our members have not ordered fresh stocks and whatever is being sold are old stocks,” its President A. M. Vikrama Raja told IANS. (IANS)
