New Delhi: Eyeing 20 million foreign tourists by 2020, the Union Tourism Ministry is out to actively woo foreign footfalls at major tourist destinations–with new foreign language signage, plans to shorten the e-visa application form and slash the visa fees.
The ministry is planning to put up sign boards in at least three foreign languages at places like Sanchi Stupa in Madhya Pradesh, Sarnath in Uttar Pradesh and Bodh Gaya in Bihar which are frequented by large numbers of tourists from Sri Lanka, Japan and South Korea. The ministry has planned to put up sign languages in Sinhala, Japanese and Korean in these places.
The sign boards will also feature QR codes which on scanning will provide detailed information about the monument, its history and other details in that particular foreign language.
Under the proposed plan, the ministry will initially identify famous monuments, later a data research will be conducted to ascertain top three countries from where most number of tourist visit that particular site. The ministry will then erect sign boards in the mother tongue of those countries.
“We are planning to erect sign boards with at least three foreign languages. Also it will adjust a QR code that would deliver the details about the monument just like a guide,” Minister of State (Independent Charge), Tourism, Prahlad Singh Patel told IANS.
Though the plan is still in its initial phase, an official from the ministry informed that the top brass is very much dedicated towards the plan and is planning to roll it out within a year.
The decision will boost footfall on monuments like Sanchi Stupa, which ministry found is most visited by Sri Lankan tourist.
Apart from this the ministry is also working extensively with the ministry of external affairs to shorten the e-visa format and reduce the visa fees which has been a concern for many foreign tourists. (IANS)
