The official launch of singer Selena Gomez’s debut cosmetics brand — Rare Beauty— is only a few weeks away! The Wolves singer revealed her much anticipated makeup brand will be launched on September 3. While sharing the details of the launch on her latest Instagram post, the singer noted that she “had a lot of creating everything”. Even before the official launch, the musicians’ Rare Beautybrand had made its headline after it announced its plan to raise USD 100 million over the next 10 years to provide increased mental health services. Terming the initiative as ‘Rare Impact Fund’, the company made the announced through an Instagram post on singer-songwriter’s 28th birthday. The beauty brand is going to start the mission from its very first sale where one per cent of annual Rare Beauty sales will go directly to the fund. They are also collaborating with several “philanthropic partners” to raise the money. (ANI)
