Thursday, July 25, 2024

Adidas to be the kit sponsor of Indian cricket team, announces BCCI


Share post:


Shillong, May 22: As a kit sponsor, the Board of Control for Cricket in India (BCCI) signed a partnership deal with global sportswear brand Adidas.

The announcement was made by BCCI secretary Jay Shah via his Twitter account, and the next time the Indian side takes the pitch, spectators may notice them wearing a new limited overs jersey.

The players are now split among their separate franchises in the 2023 Indian Premier League (IPL), however the 2023 World Test Championship final will see them dressed in white taking on Australia.

“I’m pleased to announce @BCCI’s partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, @adidas,” tweeted Jay Shah.

Shah did not provide any other information, but it was already known that Adidas will replace Killer on a five-year contract. “The contract’s fine print is being worked out. But the valuation is expected to rise”, according to a BCCI official.


Related articles

NGO models CSMT to involve grassroot community in deterring wildlife crimes

Guwahati, July 25: Adopting a community-centric approach for mounting surveillance at the grassroot to deter wildlife and nature...

ICMR issues 32 new standard treatment guidelines for common, serious diseases

New Delhi, July 25: The Indian Council of Medical Research (ICMR) has released 32 new Standard Treatment Workflows...

Flight delays, cancellations: Aviation Minister assures corrective measures

New Delhi, July 25: Civil Aviation Minister Kinjarapu Rammohan Naidu on Thursday said that the ministry is addressing...

EAM Jaishankar arrives in Laos as India deepens ties with ASEAN

Vientiane, July 25:  External Affairs Minister S. Jaishankar arrived in Laotian capital of Vientiane on Thursday afternoon to...