Thursday, July 25, 2024
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Adidas to be the kit sponsor of Indian cricket team, announces BCCI

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Shillong, May 22: As a kit sponsor, the Board of Control for Cricket in India (BCCI) signed a partnership deal with global sportswear brand Adidas.

The announcement was made by BCCI secretary Jay Shah via his Twitter account, and the next time the Indian side takes the pitch, spectators may notice them wearing a new limited overs jersey.

The players are now split among their separate franchises in the 2023 Indian Premier League (IPL), however the 2023 World Test Championship final will see them dressed in white taking on Australia.

“I’m pleased to announce @BCCI’s partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, @adidas,” tweeted Jay Shah.

Shah did not provide any other information, but it was already known that Adidas will replace Killer on a five-year contract. “The contract’s fine print is being worked out. But the valuation is expected to rise”, according to a BCCI official.

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