Monday, July 7, 2025
spot_img

Dusky Dharavi teen ‘sells’ luxury beauty brand, wins netizens’ hearts

Date:

Share post:

spot_imgspot_img

Mumbai, May 22 :  A 14-year-old girl from Mumbai’s underbelly, Dharavi, has shot to the spotlight as the model and veritable ‘brand ambassador’ for the reputed luxury beauty and cosmetics brand, ‘Forest Essentials’ and has become the darling of netizens.

Breaking the oomphish stereotypes, Maleesha Kharwa, a dusky, next-door girl from a humble background is now in the limelight, ‘selling’ the Yuvati collection and gaining in popularity on the social media.

Last month, the Forest Essentials, run by an entrepreneur, Mira Kulkarni, released a video on Instagram showing the wide-eyed, modestly attired but gaping girl, entering the company outlet that had splashed her large campaign posters and photos.

Maleesha, with an innocently surprised and disbelieving expression, is seen soaking in her new-found glory as the company described her maiden trip to the store premises: “Her face lit up with pure delight. To see her dreams in front of her in sight. Maleesha’s story is a beautiful reminder that dreams really do come true. #BecauseYourDreamsMatter.”

The short video grabbed the attention of millions of eyeballs and almost a half-million likes, with many users gushing over her stroke of good luck and the fame she has now earned.

Kulkarni, 64, the company founder and head told an international magazine that through the Yuvati collection, they would support Maleesha’s dreams and also contribute to the Project Paathshala – launched in July 2016 – to empower young minds.

“The brand will donate 10 per cent of the proceeds from the Yuvati Selection towards Project Paathshala to provide children from underprivileged backgrounds access to education with the hope of a brighter India,” said the (VOGUE) magazine, quoting Kulkarni.

Incidentally, when she was barely 10 years old, Maleesha was ‘discovered’ in 2020 by Hollywood actor Robert Hoffman during the shoot of a music video in Mumbai

Later, he started an Instagram account and a ‘GoFundMe’ page for Maleesha, which soon built up over nearly 300,000 followers, with many becoming her fans.

Maleesha’s simple but charming personality coupled with her tanned good looks have bagged her several modelling assignments, including the latest with Forest Essentials.

IANS

spot_imgspot_img

Related articles

15 pc of $23 trillion global gold market now held in India: Report

New Delhi, July 7:  While global forex reserves total around $12.5 trillion, the gold market is currently valued...

Wiaan Mulder scripts history with triple century on Test captaincy debut

Bulawayo, July 7: Wiaan Mulder etched his name into South African cricket folklore with a historic 300-plus knock...

Manu Bhaker spearheads India’s squad for Asian Shooting Championship

New Delhi, July 7: National Rifle Association of India (NRAI) has revealed the Indian squads for upcoming international...

Fintechs must curb fraud with AI use, ensure financial inclusion: DFS Secretary

New Delhi, July 7: Fintech companies should leverage their strengths and innovation by not only extending financial services...