Paul harps on tourism through music

SHILLONG, Dec 4: Shillong is gearing up to welcome a series of international music artistes over the next few months, further solidifying Meghalaya’s reputation as the music capital of India. Tourism Minister Paul Lyngdoh highlighted the influx of performers and the state government’s efforts to leverage music tourism as a significant contributor to Meghalaya’s economy.
Paul Lyngdoh pointed out the growing global interest in the state, stating, “We are emerging as the most favoured tourist destination for Indian tourists by 2025, optimising our strengths, nature, culture, cuisine, customs, and especially music.” He added that renowned artists like Bryan Adams and Ed Sheeran are scheduled to perform in Shillong, thereby strengthening the city’s position as a hub for music tourism.
The minister emphasised that Shillong’s musical identity is no longer limited to being the “rock capital” of India. “A rock capital would limit us to just one genre of music, whereas our musicians are talented in various genres,” he said, referring to local bands like Alive, who recently performed at a packed venue in Hyderabad.
To sustain this momentum, the government is working on improving tourism infrastructure. Lyngdoh shared updates on the expansion of Shillong Airport’s runway, which is expected to be completed within 6-8 months. This development aims to improve air connectivity and increase tourist inflow.
The Tourism department is also focusing on creating circuits linking major destinations like Umiam, Sohra, and Dawki to encourage longer stays. Lyngdoh noted that “tourism cannot develop in isolation” and emphasised the importance of creating an ecosystem that connects attractions and improves facilities.
On the accommodation front, the government has initiated the development of luxury hotels, including the recently announced Aurika Hotel by Lemon Tree Hotels Ltd., with 120 new rooms to address rising demand. The project is part of a broader plan to attract tourists and generate over one lakh jobs in the next 2-3 years.
Lyngdoh also introduced a land bank initiative to develop tourist infrastructure in areas with limited facilities, such as Dawki and parts of Garo Hills. Under this model, communities and individuals can partner with the government to develop their lands for tourism.
The Tourism minister reiterated the government’s commitment to promoting tourism through music, infrastructure, and cultural integration. “Meghalaya is retaining its name as the music capital of India,” he affirmed, adding that the calendar of events reflects the state’s growing global appeal.