According to the leading data and analytics company GlobalData, influencers expressed mixed sentiments on Apple’s EV project cancellation, with some viewing it as a wise reallocation of its focus towards artificial intelligence (AI).
“Though the move is expected to impact employees and bring about a change in industry dynamics, there is speculation that Apple may still impact the automotive sector through software and services rather than manufacturing,” said Smitarani Tripathy, Social Media Analyst at GlobalData.
A few popular influencer opinions captured by the report are – “I have lost the count of how many times we have heard about #AppleCar project starting, halting & closing. Hope this is the last. Another reason for @Apple choosing to shutter the project is #ElectricVehicles losing sheen & revival of interest in #Hybrid & ICE cars… where $aapl will find it hard to differentiate,” said Prakash Sangam, Founder of Tantra Analyst.
“Big New in Tech: @Apple car project cancelled. Perhaps it’s a sigh of relief for @Tesla and many other automakers. IMO Apple should buy @Ford and revamp it!” Sarbjeet Johal, Technology Analyst and GTM Strategist mentioned.
Reaction from John Voelcker, Contributing Editor at Car and Driver Magazine stated: “Apple Inc will cancel its decade-long effort to build an #EV, abandoning one of the most ambitious projects in its history. The company disclosed the decision today, surprising nearly 2,000 employees working on the project. Hot Take: It NEVER made sense.”
IANS